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'The key to handling pressure is seeing challenge as a chance to shine, not a reason to fail.'

             Bill Beswick,  ONE GOAL

The Mindset of Winning Soccer Teams

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Enabling the Performer.
Enhancing the Performance. 

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"I am delighted and privileged to enter my second season as a SportsVision consultant with the Rajasthan Royals and RightEye. Two organisations with visionary approaches to many, many things, not just cricket and sight."
Jim Boyd



20/20 vision is not good enough!

THE PRESSURE ZONE and RIGHTEYE are proud to deliver


Click on 'SPORTSVISION' tab.

Join over 6000 professional athletes from the MLB, NFL, NHL and NBA in using RIGHTEYE.

As used by our recent clients the BRISTOL FLYERS basketball team.

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Great to work with the ACE programme and our SportsVision system. Players and coaches were excellent.

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"At times sports professionals focus on being in the best shape as possible and they tend to forget the mental side of being prepared to perform at the best level possible. From the moment I met Jim I found a person I could talk to on a personal level whilst still giving me vital information to perform at the highest level possible. From a little conversation during the African Nations Cup to meeting for a coffee, he's always been able to get my mindset in the right place to perform."  


Bevis Mugabi Motherwell FC and Ugandan International

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Meet The Team



Senior Consultant


MSc Applied Sport and Exercise Psychology 
Accreditation: British Association of Sport and Exercise Sciences (BASES)

George created Focus Perform as his consultancy, providing a platform for information concerning the psychology of sport and exercise. He is bilingual with Spanish being his second language and has multiple experiences in different sports, working with a variety of athletes of different ages, gender, levels and backgrounds. George has worked on several projects with The Pressure Zone including the innovative SportsVision



MD, Founder & Head Consultant

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Founder and Managing Director
*Affiliate:  Association for Applied Sports Psychology AASP
*Member:  International Society for  Coaching Psychology  ISCP

A student of renowned Sports Psychologist Bill Beswick, Jim created The Pressure Zone to aid sports persons and people in other competitive fields to address and embrace pressure.  Experienced in the fields of education, coaching, writing, journalism and marketing, he now dedicates his time to understanding pressure in its various forms. Studying preparations and performances across a wide range of sport, the Pressure Zone aims to promote understanding and a cross-pollination of knowledge and skills.

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FAOI Optometrist


Éadaoin received her BSC (Hons) in Optometry from the Dublin Institute of Technology in 2016. Her experience includes practices in Ireland and the UK, working with leading optical provider HOYA and as part of the Special Olympics “Opening Eyes’ programme.
Eadaoin has recently returned from world wide travels and we are delighted to welcome her and her expertise to the team.




Steve is an excellent communicator and a qualified coach in football, rugby union and cricket. An educator with experience in developing sport in several continents. His ability to analyse situations and data, combined with an understanding of sport and athletes enables Steve to assist teams reach new levels.

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Karl is a retired Metropolitan Police Officer with thirty years experience. A Police Sniper and Authorised Firearms Officer Karl has a unique set of skills.  He was an Officer Safety Instructor and Police Instructor teaching varied topics from Ballistic First Aid to Enhanced Interview Techniques.

His love of rugby allowed him to work as an English RFU Liaison Officer and assisted international teams such as the New Zealand All Blacks, Argentina and the Springboks.

Karl is an NLP Master Practitioner, Hypnotherapist and Reiki Master.



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Wells Office,

The Pressure Zone

Appt. 2, The Old Surgery,

New St.



01749 572 322

Mobile: 07815 428 287


London Office

The Pressure Zone LTD

20-22 Wenlock Road


N1 7GU

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